a farewell unfolding


Five years ago I wrote a plan. A simple plan to find and gather the most inventive and beautiful paper goods from around the globe, and to make them available for all to enjoy. Tick.

In this plan (in big red underlined print, not to be missed) it clearly stated that I should continue to do this until I felt it time to do something else. Tick, tick.

The last five years have been nothing short of amazing. The connections, collaborations, and the places Upon A Fold has taken me has been fulfilling beyond words. I’ve achieved everything I set out to and more and now I feel like it is time to ponder a new plan. I feel like it’s time to do something else!

I feel sad to be saying goodbye. But I also feel excited for the changes ahead. I have so many ideas in my head and I’m really looking forward to having the time to explore them. I love paper so much and always will but it’s time to make room for other materials, other opportunities and other (hopefully fulfilling) projects.

Thank you to all the bloggers out there whom kindly blogged about Upon A Fold. Thanks also to all the talented magazine folk for the abundance of editorial we received over the years. Upon A Fold’s offerings would not have reached so far and wide without you.

To my customers – you guys have been incredible! I have loved receiving your emails, letters, postcards, tweets and so on. Your passion and enthusiasm for Upon A Fold inspired me daily. From those who bought one beautiful card to those who bought half the shop ;) I say thank you, thank you, thank you. Retail is certainly not easy but I have been so fortunate to have an audience that truly appreciates a good paper find!

So what’s next? Honestly, I don’t know. First up, I’m looking forward to spending more time with my little Maro who has had to share me with my work for the last 11 months. I’m also looking forward to having dinners with Matt again instead of eating at my desk! I also really want to start making things again. My head is full of projects on hold. I’m looking forward to un-holding them. Actually, I can’t wait.

My love and enjoyment for finding beautiful things has not diminished one bit, so I will continue on my path of discovery, especially for all things handmade and Japanese. Join me on Instagram to stay in the loop. This will be where I share things and delight in what others are sharing too.

So now for the really good news! We’re having a BIG sale! Absolutely everything is reduced by 40-80%. The sale will run until our last open day – June 30.

Hooray, enjoy, goodbye and thank you!
Justine xo


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